If the thought of cold calling someone makes you want to run and hide, we’ve got a solution for you! Online sales, much like cold calling, demands extra effort when marketing to a new audience. Why? Because it takes way more effort to convince someone to purchase your offer when it’s the first time they’re hearing about you. In fact, less than 2% of first-time website visitors will purchase your offer immediately. The problem is… after they become aware of what you offer, you need to get them to like, know, and trust you and THEN complete their purchase.

So here’s the secret sauce and the one simple thing you need to do to increase your sales TODAY!

It’s called REMARKETING!

Do you ever feel like once you’ve googled a product or service, you start to see ads following you around the internet? Remarketing focuses on those warm audiences who have already shown that they’re interested in your offer. By visiting your website, liking your page, or viewing a video, they are already familiar with your offerings making conversions so much easier and more cost-effective than reaching out to a cold audience!

Here are 3 simple steps to nurture your warm audience:

1. Install Meta Pixel into Your Website

Meta Pixel (formerly called Facebook Pixel) is a small snippet of code that allows you to see the behavior of your visitors so that you can retarget them. If there is one thing you takeaway from this article, it’s to install Meta Pixel today! Installing it is crucial for nurturing warm audiences and collecting valuable data, even if you're not currently running ads. Meta provided a fantastic step-by-step instructions that you can read here.

2. Create Audiences Based on Your Warm Audience Behaviors

Next, you’ll want to create ads based on the data that it starts to collect such as website visitors, page fans or followers, email list subscribers, past purchases, people who have watched a video or responded to a event. We highly recommend that if you’re on a tight budget, prioritize running ads to your warm audience.

3. Diversify Your Ads

Lastly, it's crucial to create diverse ads that resonate with the specific pain points, desires, or needs of your warm audiences. People make purchases for various reasons, so ensure your ads address different pain points. For instance, if you're reading this now, it's likely because you came across one of our ads. Our clients often face challenges such as:

1. They’re constantly posting on social media that leads to little sales.

2. They’re tired of making cold calls.

3. They’re spending way too much time on work when they should spending time with family.

So here’s how they translated into ad assets:

Retargeting stands as a powerful digital marketing tool, providing a significant advantage in online sales and lead generation for your business. Warm audiences always outperform cold ones and with retargeting you can transform them into HOT conversions and increase your sales!

Now, just imagine having a sales machine that generates more leads, traffic, and clients on auto-pilot every single day without having to add 10 more things to your to-do list or more hours to your work day.

This is exactly what Facebook and Instagram ads do for our clients every single day. So if you’re ready to use the power of Facebook and Instagram ads for your business, book a free consultation with us today! You can even start to grow your business by spending less than $5 per day!