Top 5 Reasons Why Every Type of Businesses Should Run Facebook and Instagram Ads
When growing your business, it's hard to know how to spend your two most precious resources: time and money. If you really want to grow and see results quickly, there is one thing you should be prioritizing — generating sales!
You might be investing a significant amount of time in creating posts to boost your social following. However, these tasks are often considered vanity exercises since less than 5% of your page fans and followers actually see your content. So, you can post as much as you want, but it won't drive the sales necessary for your business's growth.
To truly expand your business, you must invest in reaching new customers and clients. But how should you allocate your funds? Here are the top five reasons why we recommend running Facebook and Instagram ads for small businesses:
3. Make Your Budget Work Smarter, Not Harder
With Facebook and Instagram ads, you can tailor your ads for specific actions, making every dollar count. Whether it's video views, event responses, or email list sign-ups, they allow you to optimize for your desired outcome, ensuring your investment works harder for your business!
4. No Need to Break the Bank for Visibility
Say goodbye to hefty advertising costs. Facebook and Instagram ads prove to be more budget-friendly compared to traditional methods, enabling you to reach a substantial audience without breaking the bank.
5. Real-Time Feedback to Keep You Sharp
Facebook and Instagram ads provide constant updates on performance, allowing you to make swift adjustments if they’re not working or increasing your budget when you’re getting great results! The real-time data helps you refine your strategy to ensure your money is working harder for you!
And if all of that didn’t convince you — here’s a BONUS reason: Blend In, Don't Stand Out
Facebook and Instagram performs so well because they blend seamlessly with everything else! Unlike traditional ads, Facebook and Instagram ads assimilate with the platform’s aesthetic, enhancing performance by resonating effortlessly with users.
1.Find Your People, Effortlessly
Reach your ideal audience without uncertainty or wasted resources. With nearly 70% of Americans using Facebook or Instagram daily, these platforms offer unparalleled reach, enabling you to connect with potential customers who align with your business.
2. Be the Friendly Reminder, Not the Nagging Salesperson
Effective advertising isn't a one-time affair — it's a conversation. Facebook and Instagram ads empower you to follow up with interested individuals like the ones who've liked your posts, watched your videos, or shown an interest in your events. This ability to remind them ensures your interested audience transitions into loyal customers.